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This is a fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Risk-taking is essential for innovation, fun, and the courage to face the uncertainties in life. Yet for many important decisions, we're often presented with statistics and probabilities that we don't really understand and we inevitably rely on experts in the relevant fields - policy makers, financial advisors, doctors - to analyse and choose for us. But what if they don't quite understand the way the information is presented either? How do we make sure we're asking doctors the right questions about proposed treatment? Is there a rule of thumb that could help choose the right partner? This entertaining book shows us how to recognize when we don't have all the information and know what to do about it. Gerd Gigerenzer looks at examples from every aspect of life to identify the reasons for our collective misunderstanding of the risks we face. He shows how we can all use simple rules to avoid being manipulated into unrealistic fears or hopes, to make better-informed decisions, and to learn to understand risk and uncertainty in our own lives. "Powerful ...engaging ...with welcome touches of humour". (Financial Times). "Gigerenzer is brilliant and his topic is fabulous". (Steven Pinker). "Catchily optimistic and slyly funny". (Guardian). Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.

Honour and drugs don't always mix in the Caribbean ...Nick Breakspear thinks he's opted for the easy life, but acting as nursemaid for the idle rich aboard the luxury yacht Wavebreaker in the Bahamas does have its downside. Especially when you come across a bullet-ridden boat not far from the infamous drug baron's hideaway island of Murder Cay. Most people would turn a blind eye. But Nick Breakspear isn't most people. Before long, Nick and the crew of Wavebreaker find themselves caught in the middle of a drug war between two equally matched and just as deadly forces. And neither side is taking prisoners Risk Savvy: How To Make Good Decisions download PDF ... ILLUMINATED PIXELS provides a balanced, unique approach to great lighting by looking at the why, what, and how of lighting: "Why are you lighting?" This question asks the purpose of your lights and relates to the aesthetic intent of the image. ILLUMINATED PIXELS defines the goals of lighting and explains how to use your lights to accomplish each goal. "What are the physical properties of light you are trying to imitate?" Without a proper knowledge of real-world light, your digital lighting may appear odd or unnatural. This book discusses the properties of light not just in a theoretical sense, but with further discussion of the digital tools you can use to re-create them. "How will you accomplish this?" This book will help you find and apply the appropriate techniques to achieve the best possible digital lighting for your project. Using the questions above as a framework, ILLUMINATED PIXELS explains artistry, real-world physics, and computer technology in a practical, integrated way, giving you the knowledge needed to master the art of digital lighting.

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Author: Gerd Gigerenzer
Number of Pages: 336 pages
Published Date: 17 Apr 2014
Publisher: Penguin Books Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781846144745
Download Link: Click Here
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